Great customer service is key to making your customers happy. In fact, it's very difficult to grow a successful business without it. In order to build a profitable business with a high customer retention rate, you need to make their lives as easy as possible. The more difficult it is for a customer to buy from you, the less likely they are to do so. You're meant to be relieving their pains, not contributing to them! With that in mind, let's look at five ways you can make your customers’ lives as easy as possible.
1 - Multiple payment methods
Vendors that only accept one payment method are automatically shutting themselves off to a large portion of the market. You need to be taking multiple forms of payment in order for your business to succeed. Give your customers the option to pay via bank transfer, card or a digital wallet, such as Apple Pay. You may also want to consider accepting financial transfer services such as PayPal, or pay-later services like Klarna.
2 - Automate invoicing
There's no doubt that automating your invoicing process is beneficial for you as a business owner. It not only saves time, but also helps you get paid faster by ensuring that all invoices go out on time and none slip through the cracks. However, automated invoicing offers several benefits for your customers, too.
If you send out invoices that are filled with mistakes or are difficult to understand, you risk losing business. Customers who receive automated invoices don't have to spend time deciphering the document and can instead focus on paying you right away. That's why it's so important that your invoicing system generates professional-looking statements every single time, with no errors in spelling or formatting, and appropriate language. Doing this can help improve your customer retention rate, as customers are more likely to stay with you if you deliver a seamless experience.
3 - Create bundle deals
When customers are looking to buy a product, they naturally want the best deal possible. Many businesses use this opportunity to upsell additional products or services in order to generate more revenue from each customer. Rather than offering these items individually, you should look into creating bundle deals that offer greater value for your customers while also increasing your own profits at the same time.
4 - Examine your customer journey
If you run an e-commerce business, there are many different steps that a customer will take before purchasing from you. By examining these stages and removing any pain points, you're able to make the process as smooth as possible for your customers.
A great way to do this is by using tools such as Google Analytics to track where customers are dropping off from your sales funnel. By understanding the weak points in your process, you can take steps to improve them and eliminate any friction that may be present between a customer purchasing from you.
5 - Conversations
Finally, perhaps the most important way that you can make your customers' lives easier is simply by listening to them. By having a conversation with your customers, you can learn what they want and need from your business. Listening is also an important part of building trust between you and them. If they feel as though their voice is being heard, that's likely to have a positive impact on their overall experience with your brand.
Remember that you'll never know absolutely everything about your ideal customer - there's always more to learn. That's why it's important to continually make the effort to talk with and listen to your customers.
Summary
The best way to make your customers’ lives easier is by considering their wants and needs during the purchasing process. Make sure that they have a variety of payment methods available, or create bundle deals so that they don't feel overwhelmed. You also want to take into account customer journey stages when designing marketing strategies in order to be aware of any potential pain points before they happen. Finally, it's important to converse with your customers about how you can improve their experience while shopping with you.
